Backpack or backpain

I came across an interesting product today. It's a backpack and seat cushion in one.

I have to wonder who this is really being marketed toward. If you are in high school you don't care if your plastic chair is hard. You're young. It doesn't bother you. That's why you also carry around 400 pounds of books and don't have any back pain.

So is this really just another baby boomer product that is being discreetly disguised from the baby boomers themselves? It must be hard to market to people who are aging but want to maintain their self-delusional mentality of "we never got old."

Hmm. I'm gonna keep a look out at coffee shops.